Matt Cutts - Exploring Video Sitemaps & Google's Video Index

http://bit.ly/bmo8TV - At the 2010 SMX Advanced conference in Seattle, I met with Matt Cutts, Principal Engineer and Head of Google's web spam Team.

Matt talked with me about where Google is headed with regard to indexing video content across the web in anticipation of the launch of Google TV. Matt told us that they were going to begin looking more and more at video sitemaps and that publishers and website owners who have video content, would be wise to create and submit video sitemaps to Google.

"It's a really good question because Google always wants to be as comprehensive as possible, we want to have as much web data as we can have, but we also want to find as many videos as we can find. ....it's not just because of something like Google TV, it is also because we just want to be really, really comprehensive.

...We are starting to look at video sitemaps more and more and I think that if you have a video site and you haven't made a video sitemap, I would definitely recommend it.

We want to be able to crawl and find all the video across the entire web, so that we can return them. and so I think we are going to be putting more and more weight on video sitemaps going forward, like this fall and into the future. So, if you have a video site, and you haven't made one yet, I would definitely recommend checking it out.

If you make video, if you are a site owner, or a publisher, please start exploring video sitemaps."

Thanks to Matt who was a pleasure to speak with.

Thanks to CJ from VideoArmy.tv for helping me fix the lousy exposure on the video, and sorry to Matt for positioning him such that a land mass disappears in his head ;-)