Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?
Today we're discussing Facebook Watch and why Facebook video is important for online marketing. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Today we have another Q & A Thursday, again if you have a comment or a question and you want to answer it on a Q & A Thursday video, leave a comment below, and we may pick it for next week's video. So Adam what's this week's question?
This is your best opportunity to get your questions answered by Neil. I'm reading every single one of your comments so make sure you leave your question in the comments.
This is from Deon, and it says, "Outstanding content Neil. "Quick question though, "How would one access Facebook Watch?"
Facebook Watch is available to everyone. If you're on Facebook and you want just watch videos, like Tom vs. Time, it's amazing.
But you can go Facebook Watch and end up watching amazing content, kind of like what you find on YouTube but on Facebook.
If you want to leverage Facebook Watch and have your own videos on there, yes you can submit them. Eventually, it will be open to everyone but right now it's an application process in which you have to apply to Facebook, get permission, and they'll either select you or they won't.
But it's a great way to get out there. What happens with these social networks is they do whatever they can to crush their competitors.
Facebook wanted to crush Snapchat. What feature did they add on Instagram?
Stories.
Snapchat's growth died down, their stock died. They're still around, they still make money, but their growth just got crushed by Facebook.
Facebook is now trying to go after YouTube. YouTube has evergreen video content like television shows. They want the same thing on Facebook.
YouTube is one of the most popular social networks.
Therefore, Facebook wants some of that action.
To do that Facebook with push video up to the top of people's news feeds. This is when creators want to start pushing out content on Facebook or any social network for that matter. The moment you see they're trying to compete with someone else, and clobber them, that's when you want to make more of the content they're looking for. In this case with Facebook, it's video.
Eventually, I believe, Facebook will start getting into audio content, it's not there yet. YouTube isn't there yet with audio content either.
Everyone wants a visual, but podcasting growing so fast and Voice Search is going to be the new wave. Although many of you guys don't care about it, I can see when I write articles on Voice Search, or I do podcast episodes, the listens, or the readership is a lot lower on those, but that is the future, and you're going to see these guys competing for that.
We'll watch the analytics on this video and see if it just died, as well.
There you go. So what I would do if I were you guys is if you're trying to get the most amount of views on your videos, don't just submit it to YouTube. Submit it to LinkedIn because they lack video content and they are pushing it hard. Same with Facebook, go after Facebook Watch. Try to get your videos in there. You'll get a lot more views. In addition to that, promote your videos to your email list, promote them to your other social profiles.
If you want to leverage Facebook Watch, there's not much you need to know. As long as they're the underdog, they will push whatever they can to your videos to get you to put your content on Facebook over YouTube.
When it comes to promotion, catchy headlines are good. Make sure you're clear with your text and the way you speak because they will start looking at audio files and using the words as keywords to eventually figure out, when people are doing searches, what videos should be there.
Make sure you always add long descriptions or transcripts and all these options will change as YouTube or Facebook Watch gets more and more popular and as they develop it more, but it's the basics, keywords, clear tags, mention the keywords within your video.
Like we're doing now: Facebook Watch.
Facebook Watch.
Mention it as many times as possible (without being ridiculous), because that will help you rank on YouTube and if we're on Facebook Watch we'll get more traffic there as well.
Consider translating your videos into multiple languages and creating subtitles.
We've been doing a lot of tests on this lately. It's not competitive in other regions, but the majority of the population in the world doesn't speak English, so make sure you translate and caption for other languages.
If you have a question that you want to be answered on another Q & A Thursday video, leave a comment below. Maybe we will consider it for next week's video, and we look forward to helping you out.
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