How to Brand a Company - eMarketing

5/25 Videos

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Branding in Relation to Marketing, Public Relations & Advertising

eMarketing

00:01:56

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The Ingredients of a Successful Brand

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00:01:40

3

The Difference Between Brand and Product

eMarketing

00:01:41

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How to Establish a Cohesive Brand Identity

eMarketing

00:02:04

Why Your Brand Needs Consistency

eMarketing

00:01:51

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Research: Phases of Strategic Brand Development

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00:03:07

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Brand platform: Phases of Strategic Brand Development

eMarketing

00:04:00

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Creating Your Company's Style Guide

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00:02:36

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Brand architecture: Phases of Strategic Brand Development

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00:03:04

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Naming: Phases of Strategic Brand Development

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00:07:01

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Getting Help Developing Your Brand

eMarketing

00:01:42

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Five Steps to Build A Solid Brand

eMarketing

00:02:34

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Visual expression: Phases of Strategic Brand Development

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00:03:38

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Brand execution: Phases of Strategic Brand Development

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00:03:48

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Using QR Codes to Promote a Brand

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00:02:29

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Achieving Brand Alignment Through Your Employees

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00:04:21

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Brand Extension

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00:04:27

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Entrepreneur Brand Misconceptions

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00:02:24

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Basic Knowledge Needs for Brand Development

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00:02:15

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3 Steps to Maximize Your Brand's Exposure Online

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00:02:01

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3 ways to Merge the Online and Offline Worlds to Create a Brand Experience

eMarketing

00:01:47

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Having Customers Become Advocates for Your Brand

eMarketing

00:02:29

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Partnering with Celebrities to Boost Your Brand Engagement & Exposure

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00:01:54

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How Brands Can Best Leverage Social Media

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00:01:26

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Turning Your Customers into Advocates for Your Brand

eMarketing

00:02:20

Why Your Brand Needs Consistency

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eMarketing
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In Marketing / Branding

Reza Bavar, CEO and Founder of Kaloud, Inc. (http://www.kaloud.com) explains that consumers are notoriously picky about their favorite brands and one key to successful brand development is consistency. In this video, Reza discusses why it's important to keep your brand consistent.

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