How to Brand a Company - eMarketing

10/25 Videos

1

Branding in Relation to Marketing, Public Relations & Advertising

eMarketing

00:01:56

2

The Ingredients of a Successful Brand

eMarketing

00:01:40

3

The Difference Between Brand and Product

eMarketing

00:01:41

4

How to Establish a Cohesive Brand Identity

eMarketing

00:02:04

5

Why Your Brand Needs Consistency

eMarketing

00:01:51

6

Research: Phases of Strategic Brand Development

eMarketing

00:03:07

7

Brand platform: Phases of Strategic Brand Development

eMarketing

00:04:00

8

Creating Your Company's Style Guide

eMarketing

00:02:36

9

Brand architecture: Phases of Strategic Brand Development

eMarketing

00:03:04

Naming: Phases of Strategic Brand Development

eMarketing

00:07:01

11

Getting Help Developing Your Brand

eMarketing

00:01:42

12

Five Steps to Build A Solid Brand

eMarketing

00:02:34

13

Visual expression: Phases of Strategic Brand Development

eMarketing

00:03:38

14

Brand execution: Phases of Strategic Brand Development

eMarketing

00:03:48

15

Using QR Codes to Promote a Brand

eMarketing

00:02:29

16

Achieving Brand Alignment Through Your Employees

eMarketing

00:04:21

17

Brand Extension

eMarketing

00:04:27

18

Entrepreneur Brand Misconceptions

eMarketing

00:02:24

19

Basic Knowledge Needs for Brand Development

eMarketing

00:02:15

20

3 Steps to Maximize Your Brand's Exposure Online

eMarketing

00:02:01

21

3 ways to Merge the Online and Offline Worlds to Create a Brand Experience

eMarketing

00:01:47

22

Having Customers Become Advocates for Your Brand

eMarketing

00:02:29

23

Partnering with Celebrities to Boost Your Brand Engagement & Exposure

eMarketing

00:01:54

24

How Brands Can Best Leverage Social Media

eMarketing

00:01:26

25

Turning Your Customers into Advocates for Your Brand

eMarketing

00:02:20

Naming: Phases of Strategic Brand Development

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Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com).

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