How to Brand a Company - eMarketing

15/25 Videos

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Branding in Relation to Marketing, Public Relations & Advertising

eMarketing

00:01:56

2

The Ingredients of a Successful Brand

eMarketing

00:01:40

3

The Difference Between Brand and Product

eMarketing

00:01:41

4

How to Establish a Cohesive Brand Identity

eMarketing

00:02:04

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Why Your Brand Needs Consistency

eMarketing

00:01:51

6

Research: Phases of Strategic Brand Development

eMarketing

00:03:07

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Brand platform: Phases of Strategic Brand Development

eMarketing

00:04:00

8

Creating Your Company's Style Guide

eMarketing

00:02:36

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Brand architecture: Phases of Strategic Brand Development

eMarketing

00:03:04

10

Naming: Phases of Strategic Brand Development

eMarketing

00:07:01

11

Getting Help Developing Your Brand

eMarketing

00:01:42

12

Five Steps to Build A Solid Brand

eMarketing

00:02:34

13

Visual expression: Phases of Strategic Brand Development

eMarketing

00:03:38

14

Brand execution: Phases of Strategic Brand Development

eMarketing

00:03:48

Using QR Codes to Promote a Brand

eMarketing

00:02:29

16

Achieving Brand Alignment Through Your Employees

eMarketing

00:04:21

17

Brand Extension

eMarketing

00:04:27

18

Entrepreneur Brand Misconceptions

eMarketing

00:02:24

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Basic Knowledge Needs for Brand Development

eMarketing

00:02:15

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3 Steps to Maximize Your Brand's Exposure Online

eMarketing

00:02:01

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3 ways to Merge the Online and Offline Worlds to Create a Brand Experience

eMarketing

00:01:47

22

Having Customers Become Advocates for Your Brand

eMarketing

00:02:29

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Partnering with Celebrities to Boost Your Brand Engagement & Exposure

eMarketing

00:01:54

24

How Brands Can Best Leverage Social Media

eMarketing

00:01:26

25

Turning Your Customers into Advocates for Your Brand

eMarketing

00:02:20

Using QR Codes to Promote a Brand

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eMarketing
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In Marketing / Branding

Matthias Galica, Founder & CEO of ShareSquare (http://getsharesquare.com/) discusses strategy for implementing QR codes in promotion of a specific brand.

QR codes can provide not only powerful marketing opportunities for brands but also valuable feedback directly from customers.

FOR MORE EXPERT CONTENT VISIT:
http://www.docstoc.com/resources/videos

Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life.

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