This is lesson 4 of 4. I suggest you start with lesson 1.
This lesson covers market product launch and working with influencers.

Please leave comments if you like it, if you have feedback or questions.

Thanks

@gerardodada
www.theAdaptiveMarketer.com

Playlist https://www.youtube.com/playli....st?list=PLJw5PuicXN1

This is lesson 3 of 4. I suggest you start with lesson 1.
This lesson covers market segmentation, targeting and positioning.

Please leave comments if you like it, if you have feedback or questions.

Thanks

@gerardodada
www.theAdaptiveMarketer.com

Couse playlist https://www.youtube.com/playli....st?list=PLJw5PuicXN1

This is lesson 2 of 4. I suggest you start with lesson 1.
This lesson covers understanding markets, customers research and pricing strategies.

Please leave comments if you like it, if you have feedback or questions.

Thanks

@gerardodada
www.theAdaptiveMarketer.com

Course playlist: https://www.youtube.com/playli....st?list=PLJw5PuicXN1

T22L2 استلام المبالغ المدفوعة وإدارة الطلبات

T22L1 استخدام التجارة الإلكترونية للبيع

Kathy talks about working in marketing at Signify.

Kathy started as a trainee in 2006 an took on several roles within Signify, giving her the opportunity to develop herself. She is now product marketing manager for Hue in our Paris office. The thing she likes most about working at Signify is that she and the team are challenged to go out-of-the-box to delight the customers. Watch the video to learn more.

Check our career site to discover #SignifyLife: https://www.careers.signify.com or follow us on our social media channels:
LinkedIn https://www.linkedin.com/company/signifycompany/
Instagram https://www.instagram.com/signifycompany/
Twitter https://twitter.com/signifycompany

#WeAreSignify

Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanis....businessacademy?sub_

The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.

Why do most products fail to achieve product-market fit? Product management expert Dan Olsen shares at PRODUCTIZED his advice from his book The Lean Product Playbook on how to achieve product-market fit, including the Product-Market Fit Pyramid. Dan explains his Lean Product Process, an iterative methodology for achieving product-market fit, illustrated with real-world case studies.

Productized is a 2-day annual Conference, held in Lisbon, full of workshops and talks on Product Management, Product Thinking, Product Design and Product Experience. *November 21st and 22nd 2019* More info at https://productized.co

Access Productized Conference 2018 talks on standard resolution on youtube or buy the FullHD 1080p version on vimeo: https://vimeo.com/ondemand/productized17/

As the Product Marketing Manager for the .NET Platform Beth is responsible for growing .NET, attracting new users, and helping our customers understand & use .NET so they can build amazing solutions. As a former Microsoft MVP and .NET customer her passion for the platform and the community helps guide her every day. Watch this episode to learn more about her journey through the tech industry and Microsoft and how she owes it all to her mom.

Product/Market Fit is first significant milestone that matters. But while we know what Product/Market Fit should feel like, we don't quite know how to get there.

There is a systematic way for finding Product/Market Fit. This video outlines how.

Steve Jobs Interview Product People should get promoted Over Sales & Marketing People

Jobs on success: https://www.youtube.com/watch?v=yL7X3DTyS2Q

Michael Seibel is a partner and the CEO of YC. He cofounded Justin.tv, which was in the winter 2007 batch and Socialcam, which was in the winter 2012 batch. https://twitter.com/mwseibel

In this video Michael comments on his essay The Real Product Market Fit https://blog.ycombinator.com/t....he-real-product-mark

The YC podcast is hosted by Craig Cannon - https://twitter.com/craigcannon

***

Topics

00:00 - The Real Product Market Fit

1:00 - Why do many founders think they have product market fit when they don’t?

5:45 - Building a successful company is not a single variable problem

7:30 - Socialcam didn’t hit product market fit

8:40 - Justin.tv had $1M in profit before reaching product market fit

12:30 - Some companies take a long time

David Rusenko from Weebly (YC W07) - https://www.weebly.com/ - details the story of how Weebly developed one of the most popular website creation and hosting sites on the web today.

You can find the lecture transcript and slides here: https://www.startupschool.org/videos/38

Learn more at https://www.startupschool.org/

The video speaks about the 4 P's of marketing also known as Product, price, place and promotion or the product Marketing mix.
Learn more at http://www.marketing91.com/mar....keting-mix-4-ps-mark

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Website: sahilkhanna.in

About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness

CAREER UPDATE | LIFE UPDATE | HOW TO BECOME A PRODUCT MARKETING MANAGER BOOK REVIEW

Here's a long overdue video giving you all the updates. Life update, career update and a book review. For all my budding product marketers this one is for you! Enjoy and don't forget to SUBSCRIBE! https://goo.gl/2nIHzs

Follow me on Twitter! https://www.twitter.com/swsblog

Items mentioned:

Become a Product Marketer book - https://amzn.to/31nLbvZ
Marketing 101 playlist - https://tinyurl.com/y55262bq

My website - www.sws-blog.com
My podcast "The Grown Folks Podcast" - https://bit.ly/2SPXcpv
My favourite books: www.amazon.co.uk/shop/stylewithsubstance

For business enquiries, please email collabs@sws-blog.com

For general questions, I'm on info@sws-blog.com

This presentation is all about the different levels of a product in hindi.

After watching this video you will get to know the following things:

- the five levels / layers / dimenstions of a product in hindi with interesting and suitable examples ...
CORE PRODUCT
BASIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT


IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only).


Buying links for referred books : (sales books)
1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ]
2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ]
3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ]


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Read the full blog post here - https://www.heavybit.com/libra....ry/blog/product-mark

Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of community feedback, customer discovery, product onboarding, positioning, content creation, demand, sales enablement, and adoption. And all of this happens even before the launch.

Moderator and COO of Pusher, Sylvain Giuliani, will bring together VP's from Zendesk, Measure, and G-Suite to discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.

For more developer focused content, visit https://www.heavybit.com/library

Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills.
* Differentiate between product and product marketing
* Redefine product for the modern economy
* Explain the components of product decisions
* Make a case for leading with benefits
* Identify the reasons products fail
* Summarize support of quality product intros

Watch the other videos in the playlist:
https://www.youtube.com/playli....st?list=PL6F365386C7

Question: Is service marketing different from product marketing?
Similarities and differences between both.

प्रोडक्ट्स का मार्केटिंग कैस करे | Best marketing tips|how to sell products|business Marketing ideas

Subscribe to my new channel :
https://www.youtube.com/channe....l/UCm2L5x2tj4EyQIoe1

You can follow me over #Social #Media
Facebook: https://www.facebook.com/StartupAuthority
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Website: http://startupauthority.in/

If you are looking for best marketing tips and wanna know about how to sell products or if you are interested in knowing the new business Marketing ideas in hindi than you are now a right place. Starting from small business ideas in small business marketing you must watch this video.

Small business ideas tricks #1
Toilet Cleaner Making Business|घर से शुरू करे टॉयलेट क्लीनर बनाने का बिज़नेस और लाखो महीना कमाए'
https://www.youtube.com/watch?v=kypJvWziDiA

Small business ideas tricks #2
Want to Start Your Own School in India? How to Start Your Own Play School प्ले स्कूल कैसे शुरु करे
https://www.youtube.com/watch?v=aU40pSI_tQc

Small business ideas tricks #3
How to start a badge making business|How to Make Buttons (Badges)| Button Badge Making Business
https://www.youtube.com/watch?v=9Db7Ynfc1q8

Small business ideas tricks #4
How to start your own Truecaller APP|How Truecaller Earns Money | truecaller business model
https://www.youtube.com/watch?v=OhOpkinh3V8

Small business ideas tricks #5
Wanna Start A Moving Company? Best Business Ideas for 2018, packers and movers business Ideas
https://www.youtube.com/watch?v=j5s1XzeI1IY

Small business ideas tricks #5
Start Mug Printing Business from Home| Mug printing business Details
https://www.youtube.com/watch?v=Fn8xcbl4YVE

Small business ideas tricks #6
Top 10 Business Tips for Starting a new startup Business | Startup Authority Business tricks
https://www.youtube.com/watch?v=HqCh2BgR5MU

NOTE: आप पुरी study करके हि बिजनेस शुरू किजिये, इसमे लॉस भी हो सकता है।इसमे हमरा चॅनेल जवाबादेह नहि हैं।ये सिर्फ आप तक information पहूंचाता हैं।आप अपने मेहनत और लगन से बिजनेस कर सकते हैं।हमारा चॅनेल आपको अपने स्टेट के नियम,शर्ते जानकर हि बिजनेस शुरू करने कि सलाह देता हैं।

On Facebook: https://www.facebook.com/365careers/
On the web: http://www.365careers.com/
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Subscribe to our channel: https://www.youtube.com/365careers

This lesson on Marketing strategy introduces the first P of the Marketing mix - the product.
Watch more at https://www.udemy.com/mba-in-a....-box-business-lesson .

This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.

--------------------------------------------------

Marketing module table of contents:

Marketing: An Introduction

Introduction to Marketing
What is Marketing's role?
Who works in Marketing?
Marketing's key processes

Marketing: Building a Marketing Strategy

What is a marketing plan?
The psychology of customers - needs, wants, and demands
Conducting marketing research
The different stages of marketing research
Collecting Primary Data for Marketing Research
Performing client segmentation
Choosing a target customer group

Marketing: How to set up an effective Marketing Mix

The four Ps of Marketing and their importance

Marketing: How to set up an effective Marketing Mix - Product decisions

The product concept
Classifying a firm's products
The typical product lifecycle
Product branding
Product packaging

Marketing: How to set up an effective Marketing Mix - Pricing decisions

The variables influencing product pricing
The demand curve
Performing break-even calculations

Marketing: How to set up an effective Marketing Mix - Place decisions

Setting up product distribution
Types of distribution channels
The advent of e-commerce

Marketing: How to set up an effective Marketing Mix - Promotion decisions

The essence of marketing promotion
Creating a marketing campaign
The importance of social media

Marketing: How to set up an effective Marketing Mix - A dynamic concept

The four Ps of Marketing - A dynamic concept

Marketing: Marketing strategy in the long run

Allocating the funds available for Marketing - The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula


--------------------------------

There are two main types of products that can be offered to clients – goods and services.

Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future.

Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.

Presenting easy business and product marketing idea.
My product making formula ebook link: http://doityourselfwithsamiran.....com/ebook/do-it-you

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Google Ventures Startup Lab | The words "marketing" and "startups" don't always have an easy co-existence, but creating innovative and successful marketing efforts — and in particular positioning, PR, and pricing — are an essential part of creating growth. Early Salesforce.com and Dropbox employee Adam Gross shares a the basic tenants of product marketing he's learned along the way.

Product Marketing lies at the intersection between product, sales and marketing. Some of the key takeaways from the Webinar are:
What are the top traits and skills for a Product Marketing Manager
What does a typical day in the life of a Product Marketing Manager look like?
What deliverables is a Product Marketing Manager responsible for?

This Webinar was conducted by Jessica Marie, Director of Product Marketing at Vera Security on 26th March 2019.

For more information on our Programs, visit our website: https://www.productleadership.com/

The Institute of Product Leadership (IPL) takes pride in constantly churning out content that is contemporary, written by subject matter experts and which delves into the world of Technology Management; Product Marketing; Data Science, Big Data, Digital Marketing, Design Thinking; User Design; User Experience; Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence on regular basis.

Stay on top of your industry by interacting with us on our social channels:

Follow us on Instagram: https://www.instagram.com/product_leadership
Like us on Facebook: https://www.facebook.com/prodleader/
Follow us on Twitter: https://twitter.com/prodleader
Follow us on LinkedIn: https://www.linkedin.com/schoo....l/institute-of-produ

Product managers are like mini-CEOs who work in collaboration with numerous different departments within a company, including research and development, advertising, sales and public relations; in short, they basically oversee all the processes that come into play for delivering a particular product to the consumers. They estimate the demand for a product and identify potential customers. Besides, these professionals oversee the development and planning of advertising and marketing strategies.

In the previous video, you learned about the numerous hard skills a product manager needs. But we have a lot more to offer you in this interesting field. Successful product managers are no less than a perfectly right combination of hard and soft skills. From negotiating effectively and leading without authority to employing strategic communication tactics depending on the situation; product managers have a challenging task cut out for them.

Find out more in the video or follow the link to know more https://upgrad.com/product-man....agement/career-guide

#SuccessfulProductManager #ProductManagementskills #ProductMarketing

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌

The Majority Report

An introduction to product management, product marketing and sales enablement best practices for B2B and how they differ from traditional practices.

It’s an entrepreneur’s worst nightmare: getting obsessed with the “perfect” business idea, painstakingly creating the perfect product… only to launch to the sound of crickets. Avoid dead ends and wasted money by doing market research up front.

In this video, take a peek over GrowthLab CEO Ramit Sethi’s shoulder as he researches a potential business market using Reddit, Buzzfeed, Google, and our Demand Matrix framework. It’s a 30-minute master class to making sure you get the EXACT language and target the EXACT person for your business — exactly how we do it here at GrowthLab and IWT. Covered:

0:43 - The business idea we are researching (from https://youtu.be/E4uy6111PzA)
1:15 - The Demand Matrix framework, and how to use it to find the right idea
4:34 - How to know where to put your idea on the framework
5:40 - Refining your idea using immersion research
11:25 - Using Amazon reviews, especially the 3-star ones
19:00 - Using Reddit and Quora to source the hopes and dreams of your audience, make sure to weed out the lies though!
24:25 - What to do when you see a recurring theme in your research
25:23 - Talk to real people!

—

Visit http://GrowthLab.com for weekly insights on how to start and grow your online business.

Subscribe to our channel: https://www.youtube.com/c/GrowthLab

On Wednesday, May 24th starting at 8 am PST, join TechWadi and Product Marketer Yasmeen Turayhi for a webinar discussion on an "Introduction to Product Marketing: what you need to launch your product"

Yasmeen will cover off on the following topics with webinar attendees including:

What stage to hire a Product Marketer and why
What a Product Marketer is responsible for and the steps needed for a successful product launch
Types of Marketing programs used for a product launch

Golnaz sits down with Product Marketing Manager of Azure Security, Kelly Anderson.

She talks about her experiences at the University of North Carolina at Chapel Hill, her time in the field, and how her mother was an inspiration for her to pursue a career in technology.

Follow Kelly here: https://twitter.com/kellyanderson93
Create a Free Account (Azure): https://aka.ms/c9-azurefree

Product Marketing Community San Francisco Conference - 2016

Keynote Presentation: Rethink Product Marketing. Hint: It's Not Marcom!

Presentation Speaker: Jon Gatrell, Pragmatic Instructor
Visit: www.pragmaticmarketing.com

"Forget the product. Start with the go-to-market strategy." Steve Jobs Too many companies think of marketing as what happens at the end of development. But the idea of "build the right product and it will sell itself" is simply not true. Successful companies have marketing - true Product Marketing - integrated into their processes from the start. Join Pragmatic Marketing Inc to discuss the expanding role of Product Marketing within today's leading technology companies. Discover how Product Marketing differs from traditional marketing communications. Kristen will share real-life case studies to illustrate the importance of involving Product Marketing before the product is built and creating strategic go-to-market plans from the start. Finally, Kristen addresses how the integrated role of Product Marketing requires agility, iteration and collaboration to be successful, especially as the pace of change quickens in the markets we serve. Other insights you will receive include: Understanding what Product Marketing is and why it is important Knowing when and how to begin go-to-market planning Implementing specific techniques for creating adaptive go-to-market strategies.

A simplified comparison of the roles: How they are interrelated; how they bring value; and why it might be time for your organization to have both.

Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase: Rita Iorfida, VP Products, Liquid Engines; Rich Mironov, former VP Product Marketing, AirMagnet; Tiffany Riley, VP Marketing at Nextance; David Straus, SVP Worldwide Sales and Marketing, Corticon.

In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business

To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/

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Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.

In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details.

To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/

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Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI

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आप हमसे जुड़ सकते है अगर आप इस विडियो मे दिये बिजनेस से जुड़ी सही सलाह लोगो को देना चाहते हैं या फिर किसी भी बिजनेस की सही जानकारी रखते तो आप हमसे जुड़ सकते है
जहां आप ओर हम मिलकर लोगों कि मदद करेंगे उन्हें उनके बिजनेस की सही जानकारी देकर

consulting program को समझने के लिए
►Contact on:
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Email kaamkaazi7@gmail.com
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How To Sale Product In Market Reality !! sale & Marekting In reality

: https://www.youtube.com/watch?v=0H-z7...
Cello tap business ! surgical Tape business

: https://www.youtube.com/watch?v=EhJWV...
जाने रिटेलर की राय की वो कैसे खरीदते हैं प्रोडक्ट:-

: https://www.youtube.com/watch?v=l6yKt...
Start Your Tissue Paper Business With Best Advice

: https://www.youtube.com/watch?v=_s_WX...
10 रू. में 3 समोसे कैसे बेच रहे हें इस महंगाई के दौर में !! Marketing Strategy of conman man

: https://www.youtube.com/watch?v=s5zz5...
Start Your Soya Paneer Business Tofu बिज़नस की सबसे सही शुरुआत कसे करे


: https://www.youtube.com/watch?v=1nKmI...start your wire nail business with best advice.... शुरू करे वायर नेल बिजनेस

: https://www.youtube.com/watch?v=ws9TN...
Before Manufacturing Startup Watch this Video ! Agreement issue of machinery

What is a Technical Product Marketing Manager?

As a Technical Product Marketing Manager, I work closely with your marketing, engineering, business development, and sales team, and partners to help them understand how core RSA Security technical value offerings solve customer problems as well as educate them about market competitors. I am responsible for technical marketing content and representing RSA Security as a technical evangelist at key trade shows and customer meetings.

You have to watch the video to find out.
#technicalproductmarketingmanager #RSAEMP #ITcareers #marketing #techncialmarketing #rsasecurity

✦ Sly Gittens Website: Lovecybersecurity.com
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This is lesson 1 of 4.
This lesson covers the role of product marketing, how it helps companies grow, and what are the skills required..

Please leave comments if you like it, if you have feedback or questions.

Thanks

@gerardodada
www.theAdaptiveMarketer.com

Playlist:
https://www.youtube.com/playli....st?list=PLJw5PuicXN1

Before I start rattling off my best tips for navigating YOUR professional career, I thought it'd be helpful to (try and) tell you what I do for a living. It's truly my dream job, but seriously difficult to explain haha. I look forward to this part of my blog. PS - enjoy my "code-switch"

**Disclaimer:

The contents of this video are in now way sponsored by Microsoft. Any statements made in this video are my own, and in now way reflect that of the organization.

Check out these books about Steve Jobs:
* Steve Jobs: https://amzn.to/2PGH3nM
* The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55
* Becoming Steve Jobs: https://amzn.to/2QgZKf8
* Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ
* Steve Jobs (Movie): https://amzn.to/2CZgLq3

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/

Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!

And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.

And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.

But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.

ENGAGE
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EVAN
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Here's a sneak peak in my day in life as a product marketing manager in SF. I've worked in product marketing for about 4 years now, 2.5 with Google, 1.5 with an IoT startup and am now working at an edtech startup.

Just in case you don't know what product marketing is, check out my other video:
https://www.youtube.com/watch?v=BcAZWxGmYEg

#productmarketing #productmarketer #google #googler #exgoogler #sfyuppies #zogsports

Join Online Business Mastery Accelerator:
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In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive.

Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, "People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan."

A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else.

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

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The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online!

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In this video I introduce you to my best friend, product marketing.

Product marketing can help you turn your leads & trials into customers and your active customers into advocates which will dramatically improve growth from word of mouth.

My SaaS company, Mailshake.com is a great example of Product marketing done right and as a result about 55% of our growth comes from Word of Mouth.

(00:51) What is product marketing?
(2:40) What does a product marketer do all day?
(7:07) What roles does a product marketer mostly interact with?
(8:55) Pros and Cons of product marketing?
(12:54) How did she plan her career?
(16:16) The importance of having a good manager and how to find one?
(17:42) How to get into product marketing?
(19:42) Should you have a portfolio of work? How to do it right?
(21:20) Book recommendations for product marketing

Links:
Victoria's LinkedIn: https://www.linkedin.com/in/victoriayoung/

You might have the greatest product on earth, but if your potential customers don’t know they need it, they won’t know they have to buy it — let alone buy it from you. This may seem obvious, but it’s actually an important concept to pause and focus on, because it affects everything from understanding who your buyer really is and who the competition are to how you set the buying criteria and frame the problem your product solves for customers.

In this deck, first presented at one of our company building events in early 2017, a16z partner Sharon Chang -- who managed product marketing at Opsware; directed product marketing at HP Software as well as other companies; and headed marketing at Rockmelt -- covers the fundamentals of product marketing for new products. And the fundamentals behind the fundamentals are all about your story, capturing it and scaling it so it’s just as compelling when your first sales rep conveys it as when you first heard it from the founder.

Wtf is product marketing? Henry, an former product marketing manager at Google breaks it down for you.

0:13: What is product marketing?
0:38: Where does product marketing sit?
1:20: How did you get into product marketing?
2:36: How can I get into product marketing?

Book recommendations:
Lean startup: https://www.amazon.com/Lean-St....artup-Innovation-Suc
Positioning: https://www.amazon.com/Positio....ning-Battle-Your-Al-
Crossing the Chasm: https://www.amazon.com/Crossin....g-Chasm-Marketing-Hi

Google Associate Product Marketing Manager Program:
https://www.google.com/about/c....areers/students/apmm

#productmarketing #productmarketer #google #googler #exgoogler #sfyuppies