Marketing Mix: Product Strategy

Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills.
* Differentiate between product and product marketing
* Redefine product for the modern economy
* Explain the components of product decisions
* Make a case for leading with benefits
* Identify the reasons products fail
* Summarize support of quality product intros

Watch the other videos in the playlist:
https://www.youtube.com/playli....st?list=PL6F365386C7