Introduction to Marketing: The Product Mix

Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanis....businessacademy?sub_

The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.