Product Marketing explained by an Ex-Googler

Wtf is product marketing? Henry, an former product marketing manager at Google breaks it down for you.

0:13: What is product marketing?
0:38: Where does product marketing sit?
1:20: How did you get into product marketing?
2:36: How can I get into product marketing?

Book recommendations:
Lean startup: https://www.amazon.com/Lean-St....artup-Innovation-Suc
Positioning: https://www.amazon.com/Positio....ning-Battle-Your-Al-
Crossing the Chasm: https://www.amazon.com/Crossin....g-Chasm-Marketing-Hi

Google Associate Product Marketing Manager Program:
https://www.google.com/about/c....areers/students/apmm

#productmarketing #productmarketer #google #googler #exgoogler #sfyuppies