using content marketing as a powerful lead generation tool

using content marketing as a powerful lead generation tool. have you ever heard the phrase, “content is king”? though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. content marketing is at the heart of most successful digital marketing campaigns. behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. but you may still be wondering, why is content marketing important?

to help you better understand the importance of content marketing, we've put together a list of the top advantages that content marketing can provide your small business:

1. improve brand reputation by building trust through content marketing.
2. great content helps influence conversions.
3. optimized content helps improve your seo efforts.
4. creating great content is a cost-effective way to bring in new leads.
5. content enables your brand to showcase your subject matter expertise.
6. want to build relationships with customers? publish great content.
7. your leads and customers want great content!