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Print Marketing for Commercial Photography: Part 3: Putting it all together

4 Views· 11 Feb 2020
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I am often asked, “do you still need a print portfolio if your images are online?” and my answer is a resounding YES!

It doesn't matter if you're not a commercial photographer, for your wedding, portrait, headshot clients etc it creates a whole other experience to have a printed book ready to showcase.

So, let’s talk “the book” aka the physical portfolio. There are dozens of companies out there that sell custom portfolio cases or even allow you to print a bound book as your portfolio. Check out companies like Lost Luggage, Brewer-Cantelmo, Mullenberg, Pina Zangaro, Klo Portfolios, IRIS Portfolios, and others (linked below).

Personally I use a company called House of Portfolios based in NYC. It's amazing just how tailor-made each portfolio is to a photographer’s brand. You can customize everything from size, to cover, to pages, the pockets, you name it!

With my book, I print every single page myself on a Canon Pro 1000 printer to ensure the absolute best representation and quality of my work. When putting together your print portfolio be sure that it has a flow so that the images make sense together.

Here are a few tips for actually printing your book:

✅ Select the right paper: Test out different papers to see whether matte, luster or gloss is best for your work. I personally use Hahnemuhle Photo Rag Baryta because it is a thick paper that is great at showing saturation and detail — perfect for my work.

✅ Remember Screen vs. Print: Prints are going to appear darker than your screen. You almost always need to brighten up the image. I usually turn up brightness in Canon’s Print Studio pro by 5-10.

✅ Manage Your Color: Be sure your monitor is calibrated. I use X-rite products such as the i1Display or the Color Munki.

✅ Use a good monitor with high color fidelity (I use BenQ). Use the color profiles of your paper. Check for out of gamut colors of your images and adjust if necessary.

Lastly, a successful marketing strategy is a combination of print, social, networking, and persistence!

Wish you the best of luck, now let's knock em dead! :D

Companies/products mentioned in this video:
Hahnemühle Photo Rag Baryta Paper: https://bhpho.to/2N6IU5f
Canon imagePROGRAF PRO-1000 Printer: https://bhpho.to/2NcbWAC
Lost Luggage: https://www.lost-luggage.com/
IRIS Portfolios: http://www.irisportfolios.com/new/
House of Portfolios: http://www.houseofportfolios.com/
Klo Portfolios: https://kloportfolios.com/
Pina Zangaro: https://www.pinazangaro.com/
Mullenberg Designs: https://www.mullenbergdesigns.com/
Brewer-Cantelmo: http://www.brewer-cantelmo.com/

Website: http://lindsayadlerphotography.com
Instagram: http://instagram.com/lindsayadler_photo
Facebook: http://facebook.com/lindsayadlerphoto...
Twitter: http://twitter.com/lindsayadler
Education: http://learn.lindsayadlerphotography.com

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