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Marketing Mix - Public Relations(Promotion Mix), Marketing Management Part - 10, Business Studies 12

12 Views· 11 Sep 2019
eMarketing
eMarketing
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Role of public relations-
Press relation
Product publicity
Corporate communication
Lobbying
Counselling
Image Building
Facing adverse publicity
Building credibility
Stimulates Sales Force
Lowers Promotion Costs

business studies class 12

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