Introduction to Digital PR: Importance of Segmentation [Part 3]

This is a recording during the seminar "Creating Extraordinary Business in MobileAGE" on April 1, 2015 organized in conjunction with Hong Kong Science & Technology Parks (HKSTP) and www.SME.gig.hk (香港中小企資源服務網). Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was introducing the ideas of how to segment your target audience to decide what contents to reach these people in front of over 130 attendees of SME (Small & Medium Enterprises) owners and managements.