agile marketing 101, agile marketing definition, basics, and best practices

agile marketing 101, agile marketing definition, basics, and best practices. by adopting agile marketing principles, you can run projects that have a greater impact and improve over time. in this course, we share the relevant principles of agile marketing and explain how to use this approach in your own organization. we go over the core values of agile marketing and shares different workflows that you can tailor to your organization. we also highlight how data plays an important role in validating your direction and strategy, as well as measuring results. finally, we cover standard project management roles—and how they work in agile marketing—and show how to create a backlog, plan sprints, and put together a marketing roadmap.

course topics include: who needs agile marketing? triangulated vs. circular workflows, core values of agile marketing, data's role in marketing, analytics for agile marketing, reviewing best practices for data-driven marketing, how to effectively bring a team together, and using agile marketing tools.