understanding content marketing basics and fundamentals

understanding content marketing basics and fundamentals. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.

The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

But what does content marketing actually mean for your business? What makes it different from what you already do to sell your products and services? Content marketing uses blogs, podcasts, video, and social media sites as a vehicle.

Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails. Two totally different things, right? In any smart online marketing strategy, they work together.