sales communication 101, sales communication skills basics, and best practices

sales communication 101, sales communication skills basics, and best practices. sales communication and performance, change your approach, distinguish yourself from the competition, selling is no longer about persuasion and marching toward the close; selling in today’s digital information age requires thorough preparation and comprehensive research to make your products and services relevant. sales force, hoovers and linkedin offer access to critical information that enables effective positioning of product solutions to your audience—but only when it’s effectively communicated.

effective communication remains an essential (and complex) skill set. although sales professionals believe they are prepared and articulate, they frequently fail to set the stage for a productive sales discussion. our process enables shared expectations, targeted questioning, and active listening skills in a collaborative dialogue that reveal insights into customer concerns and buying criteria.