MBA, advertising course

MBA, advertising course, learn the fundamentals of effective advertising and marketing communications. in this course, we provide an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. we outline the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy.

whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.

this video tutorial includes: defining your audience, crafting your message, placing your ad, establishing a digital, competitive, and editorial presence, working with advertising partners, and working with an ad agency.