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General Mills: "The Big G"

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9 Vues· 19 Jun 2019

Education
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Dans Mode de vie / Alimentation et boissons

Anthony Mason takes us inside the history of General Mills, the sixth-largest food company in the world. What began 150 years ago as a flour mill, and which created the first-ever radio jingle, now sells hundreds of brands, and is behind such marketing icons as Betty Crocker and the Jolly Green Giant.

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