Facebook Custom Audiences Tutorial - Building an Online Business Ep. 36

Ever wondered if there was a “secret weapon” to Facebook ads? In this video, you’ll discover how to leverage the most powerful advertising tool Facebook offers.
 
The big “secret weapon” is tucked away in the Custom Audiences tab. There are two very powerful strategies you can deploy using custom audiences that can dramatically change your advertising results over night.
 
The first feature is the custom audience based upon website traffic. Using this feature, you can create a list of people based upon specific pages they have visited on your site. For example, you can build a list of people who have seen your sales or product pages but haven’t visited your confirmation pages. This tells Facebook that these people are interested but didn’t buy. Now you can target just those potential customers who are on the cusp of buying.
 
The second feature is where your growth can take off like a rocket. They are called look alike audiences. Here’s and example of how powerful this can be for your growth. Let’s say you set up a custom audience of people who have purchased. Once your audience is large enough, you can tell Facebook to find people just like those who have purchased in the past.
 
Can you see the power of this feature? Facebook can now look at the people who have purchased, find similarities, develop a “buyer profile” and show your ads to people who are just like those who have already purchase.
 
Be sure to watch the video to the end so you know exactly where to find these powerful features and apply them to your own business for growth.