An Introduction Mobile Marketing Foundations by Jeff Hasen

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Jeff Hasen is the author of the book ‘Mobilized Marketing’, founder of “Gotta Mobilize”, and the mobile marketing faculty chair, Market Motive.

Welcome to the mobile marketing foundation series. So let's start up and put a foundation in terms of what is mobile marketing. Mobile marketing association puts it this way, mobile marketing is a set of practices that enables organizations to communicate and engage in an interactive and relevant manner through and with mobile devices and networks. So let's break down what we mean by mobile marketing.

If you fortunate enough to get you to open up my book mobilize marketing you would see that there's a basic core principle in there. And it is my belief through hundreds if not thousands of campaigns that I've been part of an interviews with literally hundreds of marketers that everything and nothing has changed with mobile it is the one that remains the same. We need to sell more stuff it's that how that's different.

In the key points of the definition of mobile marketing are communicating and engaging in a relevant manner through what has become the most personal device the most personal channel for us to reach our customers and prospects and as we walked through his foundation I will tell you that this really has gone from a nice to have to really it has become a must. But what will make the case if you're not doing mobile marketing you are being left behind and your competitors are likely no pun intended beating the pants off of you when it comes to driving engagement sales and loyalty.

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