12. Why is Customer Development So Tough?

Chuck Eesley continues to talk about customer acquisition as well as the lean start-up model. In this video, he tries to answer the question of why customer acquisition is so difficult, describing it as a balancing act between many different factors and encourages teams to be flexible to changes in their plan.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford