What Skills Are Needed to Work in Public Relation?
Do you want to know what skills are needed to work in Public Relations? Explore accredited online Public Relation Courses at Brentwood Open Learning College: http://www.bolc.co.uk.
‘Public Relations is the planned effort to influence opinion through good character and responsible performance, based upon mutually satisfactory two-way communication”.The various definitions of PR share many similarities in terms of the following functions:
• PR is planned and executed on behalf of management of organisations
• PR has to do with promoting relationship between an organisation and a specific public or stakeholder
• PR involves assessing the attitude and opinions of the public under consideration
• PR involves policies, procedures and action taken by organisations for the benefit of the public as well as the organisation
• PR requires good two-way communication between the organisations and the public
The link could be between an individual or organisation and the public.
PR seeks to fulfil three main objectives:
1. Attract attention to issues
2. Win the confidence of the public
3. Get the public to understand events based on facts and not on rumours or speculations
Certificate in public relation level 3 outlines information regarding development in public relation. Certificate in public relation level 3 consists seven insightful units: Introduction to public relation, Tools for Public Relations, Public Relations Process, Public Relations and Communication, Corporate Public Relations, Production of Public Relations, Materials Media Relations. In the start of the course, an introduction to public relation and attachment behaviour is discussed. Various topics covering developments in public relation are defined and elaborated in further units, leading to end unit of the course on moral development.
Diploma in public relation level 4 entails knowledge and material especially for those who aspire to begin a career in public relation. Diploma in public relation level 4 comprises twelve perceptive units: Introduction to Public Relations, Concepts of Public Relations, Management and Organisation of Public Relations, Public Relations as Planned Communication, Public Relations Tools & Methods, Production of Public Relations Material, Corporate Public Relations, Media Relations, Internal Communications, Issues Management and Public Affairs, Crisis Management and Public Relations, Ethics and Professionalism in Public Relations, The importance of attachments and their breakdown is stated in the beginning of the Study public relation Online. As the course progresses to advance units, some important phases of development in public relation are studied. Problems related to public relation understanding, behaviour and solution are discussed in the last units of the Diploma in Public Relation - distance learning.
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