Psychology Of Search | PPC Tutorial For Beginners
Pay Per Click (PPC) Foundations – Psychology of Search
People do not use search engines to browse the web. People use search engines to find answers to their questions. So this video will describe you, how search advertising steps away from gimmicky advertising and instead helps users answer their questions.
So here are the basic things taught in this lesson:
• How people use search engines to find answers
• How ads can help users answer their question
• Know the situations when advertisers should refine their targeting
• How an advertiser’s relationship with a searcher differs on advertiser’s relationship with search engine
• Why search advertising functions are informational advertising
• Search marketing
• What are the most common online activities
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