Making web analytics work for you

One of the biggest benefits of going online is that digital marketing is extremely measurable. Throughout the entire customer journey, web analytics provides insight on where your website visitors are coming from, what they’re doing and how you can get more of them to “convert” on your site. In this video, we’ll cover:

- why web analytics underpins everything you do in digital
- the kinds of insights you can gain using analytics
- how to use data to support your business goals.