Introduction To SEO Foundation Course | Simplilearn

Search Engine Optimization (SEO) is complex. To simplify the concepts, we will
• Identify the three major parties involved with SEO
• Describing, how these three players interact based on their incentives
• How Search engines strive to provide these results
• How search engine optimizes work to influence search rankings

After completing this lesson you will be able to:
• Name the 3 major parties involved in SEO
• Identify the incentives of each party involved in SEO
• How the incentives of various parties shape the entire search ecosystems
• List the pros and cons of SEO compared to other digital marketing disciplines

Key Takeaways:
• Users: The most relevant results
• Search Engines: Make money from paid search
• SEOs: Show their information to searchers
• Each of the incentives in of the major players in SEO interact with each other to create the search market.
• Pros of SEO: Relatively inexpensive, long lasting
• Cons of SEO: Constantly changing competitive

Search Engine Optimization (SEO) Foundation Course: http://www.simplilearn.com/digital-marketing/seo-basics-training-course?utm_campaign=seo-tut-for-beginers-3kcM9zrW8Aw&utm_medium=SC&utm_source=youtube

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