Introduction to Public Relations
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This Video is part of Public Relations Course, for more info visit: http://www.theeducators.com/po....rtfolio-items/public
Course Summary:
An effective Public Relations strategy will support an organisation's corporate plan. This course will define a pragmatic approach to PR and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created.
Main Topics Include:
The nature of public relations
The uses of Public Relations
The Publics of Public Relations
The communication process
The following topics will be briefly addressed:
STEEPLE, SLEPT or PESTLE, Statutory legislation and voluntary controls
Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each
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Producer: Tony Zohari
URL: http://www.digitpro.co.uk