Introduction To Programmatic Buying Foundation Training | Simplilearn
Programmatic Buying is the process of automating the buying and selling of advertising media using technology. Programmatic Uses are: Branding, increasing reach and awareness, A specific campaign, retargeting, Lead generation, creating device, channel, and customer specific- campaigns, Develop existing customers
So go through the entire video to learn the following topics:
• Programmatic Media: Display ads or banner ads
• Programmatic channels and custom audience
• How to use videos in programmatic
• Programmatic in Mobile and Apps
• What is advanced targeting
• What is real time advertising
Programmatic Buying Foundation Training: http://www.simplilearn.com/digital-marketing/programmatic-buying-training-course?utm_campaign=programmatic-buying-intro-DeEZXwDsLZQ&utm_medium=SC&utm_source=youtube
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