Consumer Responses to Electric Vehicles

(April 14, 2010) Tom Turrentine, Director of UC Davis's Plug-in Hybrid Electric Vehicle Research Center, discusses recent anthropological research on changes in consumer behavior in response to the recent rapidly growing and changing alternative-fuel vehicle market and how these responses may be shaped by perceptions of the social and political associations related to electric vehicles.

Stanford University
http://www.stanford.edu

UC Davis Plug-in Hybrid Electric Vehicle Research Center
http://phev.ucdavis.edu/

Stanford Energy Seminar
http://energyseminar.stanford.edu

Stanford University Channel on YouTube
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