An introduction to Conversion Optimization by Bryan Eisenberg

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Bryan Eisenberg, Conversion Optimization Consultant, author of the book ‘Always Be Testing ‘and Conversion Optimization faculty chair, at Market Motive.

Welcome to conversion optimization foundations of Bryan Eisenberg, in this video know the basics and the benefits of conversion optimization,
Conversion rate optimization: Increasing the percentage of visitors who convert into customers.
Take existing marketing techniques and make them more effectiveness.

Let's imagine you have two different websites people have 10,000 visitors in the year, at the end of the year you've converted two percent of them that means you end up with two hundred customers. To enter orders but 9800 of customers never decided to purchase from you.

But site two started working on the principles of conversion optimization that you're going to learn in this series. What they've been able to do is increase your conversion rate by about five percent every month so at the end of the year increase your conversion rate by 50 percent that meet at the end of that year close to 300 orders again a 50% increase in sales. Not because they drove in more traffic through SEO or PPC, not because they increased their level of engagement content marketing social media, not because they sent out more emails. They have done exactly same efforts all they've done is taking the time to understand their customers, do maybe a little bit of a/b testing some usability testing and just approved a creative in the customer experience to get huge gains.

Learn what is conversion Trinity? This is very simple principle that is been developed that you can go ahead and apply to help you identify what you can do it to improve your ads, as well as a company. The principles such as scent, Scent is something that was first discovered in 1995, the fundamental principles of online experiences yet it is underutilized thing by most markers. The user experience world knows about it it's time you did. We learn things about how to a/b tests and is so many things that you can do with testing.
The thing is the small efforts a small changes can have a huge impact as long as you keep applying over and over again overtime. Right this incremental change that's what conversion optimizations about. But using the exact same techniques that you were doing but just improving them. Picking a second guess was not always do we have to be a hundred percent right, we can find ways to improve were doing.

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