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T23L3 إعادة الاستهداف مع التجارة الإلكترونية

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T23L1 بناء عملية تجارة إلكترونية سلسة

My live presentation from the viral video launch party! On this episode Russell gives a presentation at the viral video launch of how Clickfunnels went from $0 to $100,000,000 using growth hacking and sales funnels. Subscribe: http://bit.ly/fnlhckr

Here are some of the awesome things in this episode:

-Step by step how Russell was able to grow his business without you outside funds.

-How he was basically paid to introduce people into the Clickfunnels world.

-And why funnels are the key to growing your own business without having to take money from venture capitalists.

So listen here to hear this awesome presentation that can teach you how to grow your business using sales funnels.

LOVE FUNNEL HACKER TV AND WANT TO LEARN MORE MARKETING ONLINE AND SALES FUNNELS? HERE ARE SOME NEXT STEPS...

1. SUBSCRIBE: https://www.youtube.com/c/Funn....elHackerTV?sub_confi

2. CLICKFUNNELS 14 DAY FREE TRIAL:https://www.clickfunnels.com

3. SOME GOOD CONTENT TO BINGE: New to Funnel Hacker TV? Check out the playlist below! You'll find great entrepreneur resources, business tips, and marketing tools.
https://www.youtube.com/playli....st?list=PLoc93MnQcNN

4. FOLLOW RUSSELL BRUNSON ON HIS ADVENTURES:
Facebook: https://www.facebook.com/RussellBrunson
Instagram: https://www.instagram.com/russellbrunson
Twitter: https://twitter.com/russellbrunson

5. LET US LOOK AT YOUR FUNNEL: We do a live show every Friday called Funnel Fridays where we look at one lucky winner's sale funnel. AND it could be YOURS! Join here: https://funnelfridays.com/subscribe

#RussellBrunson
#MarketingSecrets
#ClickFunnels

Looking for a way to learn growth hacking strategies that work. Check out Justin Wu's methods to acquire 100K users in this informative video.
Hosted by Autopilot and The Nasdaq Entrepreneurial Center. Autopilot is a visual marketing software for automating customer journeys.

Try it free: https://autopilothq.com/free-trial.html

Join in our fireside chat with Justin Wu, Founder and Growth Engineer at Growth.ly, and Josh Fechter, Growth Evangelist at Autopilot. In this interview, you’ll learn how to develop your personal brand and scale your business using growth strategies and hacking. He'll teach you the framework he used to grow companies to $1M ARR in the first year. You’ll also learn how to scale traffic using automation, scaling engagement using automation, and more.

00:05 - Meet Justin Wu
01:05 - Breaking into Growth Hacking
09:23 - Product Launching Growth Hacks
19:44 - Growth Hacking Snapchat
33:34 - Growth Hacking Instagram
46:14 - Growth Hacking Facebook
54:28 - How to become a Growth Hacker
01:03:30 - Growth hacking without getting your account suspended
01:07:01 - Why skip Seattle for San Francisco?


Follow us on Facebook to catch these videos when they’re released!
Autopilot: https://www.facebook.com/autopilothq
Marketers & Founders: https://www.facebook.com/groups/growthmarketers

About the speaker:

Justin Wu is an Information Architect turned marketer and founder of Growth.ly. He Snapchat's daily about how to hack entrepreneurship and has collaborated with both Wall Street Journal & CES. He takes a systems approach in all the work he does and find ways to utilize software to either build or optimize business needs. In the past, he has founded several companies such as Sidevision (Invested by Warner Bros), and Vytmn.com, a marketing tech company where he lead growth $1M revenue in its first year.

FLEW IN FROM HONGKONG AND I AM REALLY FOCUSED ON ASIA FOR THE NEXT 10 YEARS. NAVIGATING THE NUANCES OF RUNNING A BUSINESS TO MAKE US THE BEST AT WHAT WE DO IN 2018.

Follow my entrepreneurial journey here: https://www.youtube.com/playli....st?list=PLfA33-E9P7F
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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Tired of the peaks and valleys in your user growth efforts? In this video, I'm going to walk you through the different strategies for growth hacking your startup to your first 100k users.

Exclusive Training: High Tempo Testing™ - Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - http://bit.ly/2L4XDwL

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Let's connect on...

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

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Imagine this…

You’ve worked MONTHS gearing up to launch your product.

You’re absolutely CERTAIN that the market will receive it with the same level of enthusiasm as you do (and I mean… why wouldn’t they? Your thing is awesome).

So you put your reputation on the line by inviting 300 of your most influential friends and investors into a swanky-ass theatre for the official launch party. We’re talking people from Shark Tank, Dragon’s Den, Hootsuite, Freshbooks, etc.

You pull back the curtain. Give them all immediate access. And spend the longest, most excruciating twenty minutes of your life waiting for them to interact with your product and give the raving reviews you expected.

But instead you’re met with…

Crickets.

Welcome to the origin story of my last company, clarity.fm.

Before the 100K+ users and eventual exit, there was a botched launch and a punch-to-the-gut that nearly KO’d the company before it ever got off the ground.

What I share in this week’s episode is how I took clarity from 300 apathetic users that I pretty much bribed and begged to support the product…

… to having enough raving fans and active users to fill up Wembley stadium.

At a high level, here are the 5 steps towards growth hacking your way to 100K users:

1. Nail a problem
2. Map the universe
3. Value in advance
4. Drafting strategy
5. Rinse and repeat

While giving value in advance isn’t exactly mind blowing, there are TWO hugely impactful ways to go about doing this.

Most people are familiar with the first type (providing useful content that educates and solves specific pain points for your audience).

The other is a bit more subtle, but when done right (like Vidyard and Hubspot have done)... it can be the x-factor that unlocks massive growth for your company.

Watch the full ep to get the deep dive on the strategy, and then drop me a comment letting me know which of the steps you plan to test this quarter to spur more growth for your SaaS company.

Dan “selling out Wembley” Martell

Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/KER_ToELCM4

=====================
ABOUT DAN MARTELL
=====================

“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

Exclusive Training: High Tempo Testing™ - Define a Solid North Star Metric & Identify Experiments Worth Running That Drive You Closer To Predictable Growth - http://bit.ly/2L4XDwL

Today I’m going to talk about if growth hacking is dead. Does growth hacking work anymore? Should you spend your time leveraging growth hacking? Watch the video to find out!

Growth hacking has only been around for a few years, but it’s already catching fire. Every startup is looking for growth hackers.The reason is obvious: everyone wants to grow ridiculously fast and acquire millions of users and dollars in revenue. But does growth hacking still work?

You're not going to increase your revenue, your traffic, your sales unless you take growth seriously.

Growth hacking isn't just about driving more users, it's about providing more value, benefit to your customers. If you can do that, they'll continue to use what you have to offer and tell other people about your company.

____________________________________________

RESOURCES & LINKS:

Growth Hacking Made Simple: A Step-by-Step Guide:
https://neilpatel.com/what-is-growth-hacking/

12 Growth Hacking Techniques You Can Try This Week:
https://neilpatel.com/blog/gro....wth-hacking-techniqu

Read more Growth Hacking tips on my blog: https://neilpatel.com/blog

____________________________________________

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#NeilPatel #growthhacking

I'm going to share actionable tips for growth hacking your business. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Today, I'm going to teach you guys all about growth hacking. You guys all familiar with the term? Alright, well now, you'll know how to do it for your business. You're not going to increase your revenue, your traffic, your sales unless you take growth seriously.

Whatever it may be, you've got to figure out what channels your customers are using. And most importantly, when you're trying to do growth, you can't just look at the most popular channels. These channels get crowded very fast.

Are you down with other people's platforms? The more people out there that you can target, right, the bigger your market that means there's someone else already out there with those customers. For example, if you're targeting a very small niche, there may not be a lot of other businesses with your exact customer base. But if you're going after something broad, someone out there who's not a competitor also has some of your same customers. For example, KISSmetrics does analytics. A lot of our customers use Google Analytics.

These integrations have to make your product better and the other person's product better. For example, Evernote has a lot of users. I sell analytics. Does it make sense for me to integrate with Evernote, a place where you take notes?

This will help you determine what the potential you can actually go for, because if your average user has 200 people in their contact list and they're only inviting 10 of their friends to use your service, your product, whatever it may be, that means you're not doing a good job with the invitation flow and the onboarding because you may be able to get 40, 50 of them to invite, right, instead of them inviting only 10 people.

The next one embeds. You've seen this one everywhere. YouTube, right? Why do people embed these YouTube videos? Most people do it because they're funny. These videos are very silly like they'll put a picture of a cute cat. I know they're really popular in the US, like aha, look at this cat, it's so pretty. And then people share it, and that's how they get millions of views because everyone's embedding them.

You also want to optimize for search but don't obsess about it. A lot of people when they do these embeds, they're like oh, we get backlinks. Do you know why backlinks are valuable? It's because you can get more search engine traffic, higher search engine rankings.

You also need to test your call to actions. We thought that putting like powered by KISSmetrics et cetera would be powerful. It wasn't that powerful. Instead, doing things like analytics by, right, so-and-so company or conversion optimization by so-and-so company converted better than just putting the words powered by.

How fast is your app compared to others? They do a benchmark. Another one, kits, ebooks, PDFs. All good examples of free stuff that you can end up using. When you're doing this free stuff, you need to map it out to the customer decision making.

Growth hacking isn't just about driving more users, it's about providing more value, benefit to your customers. If you can do that, they'll continue to use what you have to offer and tell other people about your company. You also have no excuses to make money. Just because you see companies like Pinterest, Snapchat, being worth billions of dollars without making any money, doesn't mean you can do that as well. Those are very rare cases. Even in the US, they're very rare cases. Even in Silicon Valley, they're rare cases. Focus on actually making money.

Growth hacking is a great way to market and grow your business without spending tons of money.
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Growth hacking is a rapid experimentation process in which you continually change your marketing to grow faster. Growth hacking involves multiple departments within an organization, such as engineering, development, and product.

For example, when Dropbox came out they tried paid advertising. They were spending over $200 to acquire a user who spent $60 a year which didn't make sense.

The way they growth hacked their business was through a referral base program. Nowadays you can get extra "free" storage by inviting other users.

Uber has similar product flows, which have helped them grow as well.

There is no one trick that you can apply to every business for massive growth. More so you have to continually test to see what is working and what isn't. But once you crack nut you'll notice that your growth will skyrocket.

Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com --


In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it.


The Growth Hacker Formula consists of:

- Achieving product-market fit... because it all starts with selling something people really want;

- Finding a growth hack to go viral cost-effectively; and

- Closing the loop with high retention – turning one-time transactions into sticky or repeat customers.


In order to better follow this formula, we're going to tackle:

- What is growth hacking; and

- What does it mean to achieve product-market fit

========================================

Today I’m going to teach you how to develop a growth hacking mentality. Do you want to grow fast like Facebook and Dropbox? It doesn’t matter what industry you’re in. You can grow fast like that. In this video I’m going to share with you a secret to fast growth and developing a growth hacking mentality.
__________________________________________

RESOURCES & LINKS:
“Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction” (video):
https://www.youtube.com/watch?v=YbvPok3xo5g&feature=youtu.be

Growth Hacking Made Simple: A Step-by-Step Guide:
https://neilpatel.com/what-is-growth-hacking/

12 Growth Hacking Techniques You Can Try This Week:
https://neilpatel.com/blog/gro....wth-hacking-techniqu

“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y

Read more Growth Hacking tips on my blog: https://neilpatel.com/blog
____________________________________________

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

The first tip I have for you is, when you're doing growth hacking or marketing, you need to document everything you've done. If you're doing a SEO change, document it. Even write down if it helped increase your traffic or dropped your traffic. If you're doing things like paid advertising and you notice your costs skyrocket during the holiday season, document that. By documenting everything, and even if you have a marketing team, you guys should all be doing this together.

The second mind shift that you need to make is never be satisfied with your growth. You can always be bigger. You can always have more traffic. You can always have more sales. The moment you become satisfied and complacent with where you are at, you're gonna stop growing.

The third tip I have for you is spy on your competitors. You don't have to be the most creative person to leverage growth hacking. Your competition is leveraging tactics that you're not. They're growing in other ways that you're not. So using tools like SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere. Using tools like BuiltWith. All these tools will show you what your competition is doing.

The fourth tip I have for you is to stay up to date with the latest and greatest. Things are constantly changing on the web. There are sites like Product Hunt that show you all the cool tools that are coming out there and this is amazing for marketers because if you see something that's cool, that's new and cutting edge, you can be one of the first people to test it out and leverage it before your competition.

The fifth tip I have for you is never stop learning. You can always be better at SEO. I could always be doing better. And you know how you do better? You constantly learn. I don't look at my competitors like HubSpot being like, they suck, I'm better than them. Instead, I look at what they're doing and be like, how can I learn from them? How can I take some of their tactics, apply it to my business, and grow faster? Always constantly learn. You don't know everything that you should. The moment you close your eyes and you stop learning? That's when your growth is just gonna tank and go down.

And the last tip I have for you, always be testing. You can test and retest. Here's what I mean by this. I would do login or sign up using Google. So, instead of making people reenter their name or password, they can sign up through Google or Facebook. And when I did that my conversion skyrocketed and I stopped testing. And I'm not saying I stopped running A/B tests altogether but I stopped testing that same thing. I would go on to new tests and I would do things like maybe test my headlines. Then I would test maybe a mobile checkout page and I would keep running new tests. But I forgot one thing. I didn't retest and here's why that's important. For example, right now security is a huge concern. When I did a retest on login or signup with Google and I forced people to only take that option because that's what I had for the longest period of time, my conversions tanked. The moment I removed that option and gave that as, hey you can put in an email and password or login and register through Google, my conversions went up. But back in the day, I found out when I only gave the Google option, I had more conversions. And that's why you wanna retest because market conditions change. Such as, people are afraid of security. And when you do retesting it ensures that the stuff that you're keeping on your website is truly maximizing your conversion rates to the fullest. So, that's it.

#NeilPatel #GrowthHacking #growthhacks

“GROWTH COMES IN STAGES. IF YOU FAIL THE FIRST STAGE, YOU’RE GOING TO FAIL THE NEXT STAGES,” SEAN ELLIS SAID AT THE RECENTLY HELD SYDSTART CONFERENCE.

Sean’s more than 10 years’ experience in growth and marketing started at LogMeIn and Uproar, and later on at Dropbox and Eventbrite. His most important takeaway when he founded his own company, GrowthHackers.com, was this: get the early years and the traction right.

According to Sean, there are three stages of growth – determining product/market fit, stacking the odds, and scaling growth.

DETERMINING PRODUCT/MARKET FIT

How do you know if your product is a must-have? Sean's advise is to simply ask customers this: “How would you feel if you could no longer use this product?” If at least 40 percent said that they would be very disappointed, then there is a good fighting chance of growing the business.

STACKING THE ODDS FOR GROWTH

To grow the business further, the next step is figuring out the formula that works for your loyal customers and using that on a different group of people. For this stage, it is important to know who your customers are, how they benefit from your product, how they use it, and so on.

SCALING GROWTH

Now that you have this working formula and a valuable product, it is time to use these to scale your growth. Sean said that it is getting more difficult to scale. “Just when you figure out a channel (Email, Facebook, iOS, etc.), it stops working. With changing algorithms, you need to keep adjusting. Things are emerging and crashing in a short period of time,” he said.

To deal with the challenges of the short shelf-life of these channels, Sean gave the following insights:

Growth is holistic - Everyone in the company affects growth -- not just the marketing team, but also the product team(s), sales team, and support team contribute greatly. To coordinate all these teams, Sean advised having a growth team. The team is led by a growth master or product manager and is usually supported by designers, growth engineers, and analysts.
Testing drives growth – It is difficult to predict what is going to work or not. Conducting tests solves this, according to Sean, who said that every time you test something, you learn something. Currently, there are two types of tests – test to discover (pings) and test to optimize (A vs B). To maximize tests, do it multiple times in a week. This process is called High Tempo Testing.

High Tempo Tests are effective – Twitter’s growth steadily increased after they upped their tests from 0.5 to 10 tests per week. High Tempo Testing involves the growth team, who organize the testing sprints. The process goes like this: come up with new testing ideas (generate a huge backlog of ideas by inviting the whole company to pitch in), prioritize the best ideas to test, launch the test, and learn from the results.

One of the successful tests they conducted at GrowthHackers was moving their email collector from the bottom of the page to the top. As a result, their emails collected increased by 700 percent. Testing helps not only with growth but also discovering opportunities. “You can find inspiration anywhere – some of the best ideas I had were things I saw in other sites that I tied up together. Some of these led to big breakthroughs,” he said.

Sean Ellis led growth and marketing at Dropbox, LogMeIn, Uproar and EventBrite. He is the founder of growth community, GrowthHackers.com, and the CEO of quantitative survey company, Qualaroo.com. In 2010, he coined the term "growth hacker" and began a movement of hyper growth among technology startups globally.