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Write Killer Facebook Ads: ROT Copywriting Formula - Building an Online Business Ep. 34

21 Views· 12 Sep 2019
eMarketing
eMarketing
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Make your Facebook Ads stand out on day by applying this quick check list to your Facebook ads. Your ad has less than 3 seconds to grab your customer’s attention. Make every second count with this checklist.
 
In this video, you will learn about the essential elements of a great Facebook ad and what elements you should be testing.

Whether you are running mobile ads to an ecommerce store or desktop ads to sell consulting services you’ll need to grab your ideal customer’s attention quickly. Here’s what the ROT formula stands for:

R-Results
O-Objections
T-Timeframe
 
 
Every ad you run should address each one of these elements:
 
1) Result -What is the result? What are they going to get/be able to do?
 
2) Objections - Handle at least one objection they have by calling out a limiting belief or identifying a common situation people are in.
 
3) Time - How long is it going to take?
 
Here are a few examples of what this might look like: “Learn how to speak French in 30 days even if you hated English class.”  
 
Watch now to see how you can use the ROT formula in your ads to lower your traffic costs and increase your conversions.


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Hustle, Grind, Hard work - These are all things we as entrepreneurs claim we want to do, but what does that actually look like? As much as we don't like to admit it, scrolling through inspirational quotes on Instagram and buying the latest book or course isn't going to get us to where we want to go.

My Channel is all about about documenting the unglamours journey of the "Hustle + Grind + Hard Work", the true essence of being an entrepreneur. I haven't made it yet.

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