What is the Difference Between a Campaign, an Ad Set and an Ad in Facebook Ads Manager

What is the Difference Between a Campaign, an Ad Set and an Ad in Facebook Ads Manager?

In this video, you'll learn what is the difference is between a Campaign, an Ad Set and an Ad in Facebook Ads Manager.
Properly setting up your Facebook campaigns can help you better organize, optimize and measure the performance of your ads. The right structure can help you:

* Measure results. Choose an advertising objective for each of your campaigns to help you better measure results and allocate budgets to achieve goals.

* Test different audiences. Create an ad set for each audience so you can determine the most responsive audiences.

* Identify which ads work better. Easily create multiple ads so our system can optimize for the top performing ad based on variations in images, links, video or text.

There are three levels to Facebook's campaign structure: campaign, ad set and ad.

* Campaign: A campaign contains one or more ad sets and ads. You'll choose one advertising objective for each of your campaigns.

* Ad set: Ad sets contain one or more ads. You'll define your targeting, budget, schedule, bidding and placement at the ad set level.

* Ad: The creative you use makes up an ad.


Tip: Turn off Facebook ad sets or ads instead of deleting them. If you delete an ad set or ad, you can't restart it.

RESOURCES
Guide to Facebook Ads Manager: https://fburl.com/if5enomp
Facebook Pixel Set-up guide: https://fburl.com/vm5wjsuw
Download our Lead Ads playbook for tips to help make your campaign a success: https://fburl.com/ggt4ac1b