How to Use Automatic Placements for Cost Effective Campaigns in Facebook Ads Manager
How to Use Automatic Placements for Cost Effective Campaigns in Facebook Ads Manager
In this video you'll learn how to use Facebook Automatic Placements for cost effective Campaigns in Facebook Ads Manager. Facebook Automatic Placements enable us to get the best results available from across all default placements. Because we can choose results from the widest range possible, Facebook Automatic Placements are typically the most efficient use of your budget and helps control costs. We recommend it for most advertisers.
Another benefit of Facebook Automatic Placements is that if you decide to duplicate a campaign, any new placements will automatically become available for your duplicated ad.
We optimize delivery of your ads to get you the lowest overall cost per optimization event. We do this optimization in the context of the full range of opportunities available. In other words, what you can't see on your reports is the more expensive results you didn't have to take because of the additional placements. The most important thing to remember is that one placement's average cost per optimization event being higher than another's doesn't necessarily mean it's inefficient.
RESOURCES
Guide to Facebook Ads Manager: https://fburl.com/if5enomp
Facebook Pixel Set-up guide: https://fburl.com/vm5wjsuw
Download our Lead Ads playbook for tips to help make your campaign a success: https://fburl.com/ggt4ac1b