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How to Setup a Sponsored Messages Ad in Facebook Ads Manager

13 Views· 13 Sep 2019
eMarketing
eMarketing
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How to Setup a Sponsored Messages Ad in Facebook Ads Manager

In this video you'll learn how to setup a Sponsored Messages ad in Facebook Ads Manager. Facebook Sponsored Messages allow you to send highly targeted promotions directly to the people who have communicated with your business in Messenger. Facebook Sponsored Messages may be sent outside the 24-hour standard messaging window, and will be labeled 'Sponsored' in the chat.

Facebook Sponsored Messages let you send relevant offers, promotions or business updates directly to the people your business is already talking to in Messenger. Advertisers who have already connected with their customers on Facebook Messenger, either through a bot for Facebook Messenger or live chat support, should use Facebook Sponsored Messages to re-engage with them. Facebook Sponsored Messages are best used to:

* Nurture existing relationships by sending relevant offers, updates, and other promotional content
* Re-engage customers where they left off in conversation with your bot
* Drive existing customers to a specific feature or product within your bot

RESOURCES
Guide to Facebook Ads Manager: https://fburl.com/if5enomp
Facebook Pixel Set-up guide: https://fburl.com/vm5wjsuw
Download our Lead Ads playbook for tips to help make your campaign a success: https://fburl.com/ggt4ac1b

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