22. Media and the Fertility Transition in Developing Countries (Guest Lecture by William Ryerson)

Global Problems of Population Growth (MCDB 150)

Guest lecturer William Ryerson is President of the Population Media Center which produces radio and TV serial dramas in developing countries that aim to effect behavior change on women's status, family planning and AIDS. Working with governments and in-country media professionals, these melodramas run for hundreds of episodes and are watched by millions. Careful research shows major changes in audience knowledge, attitudes and practices.

00:00 - Chapter 1. Introduction of William Ryerson and Population Growth
11:35 - Chapter 2. Population Growth, Women's Rights and Economy
21:03 - Chapter 3. Environment and Population
27:27 - Chapter 4. Mass Media and the Sabido Method
37:53 - Chapter 5. Population Programs in Tanzania and Ethiopia
47:49 - Chapter 6. Population Media Center in Other Countries
01:02:13 - Chapter 7. Questions for William Ryerson

Complete course materials are available at the Open Yale Courses website: http://open.yale.edu/courses

This course was recorded in Spring 2009.